Below you can find some links to find out why it is important that your company has an clear easy to communicate purpose
Why you should clarify your company’s purpose and gain more profits?
Today people are searching meaningfulness and purposefulness. Just aiming for short term profits will get you in problems in the long run. Studies show that for example millennials will accept less pay as employees is work has a clear positive impact. Big portion of millenials who are working in managerial positions are actively looking for better positions where they could feel meaningfulness and purposefulness.
Today it is not enough that the work is well paid, is challenging and facilities are excellent. Today’s highly skilled employees are looking something that what brings meaningfulness and purposefulness to their lives. You can tap to this need by clarifying your purpose. You need to be able to communicate in a deep level that why you do what you do. You need to be able to communicate that what is the purpose of your organization, beyond money. After you clarify your purpose and communicate it to inside and outside of your company, profits will start to come in. And your purpose can be anything, for example (Google) ”to organize the world’s information and make it universally accessible and useful” or (Apple) ”Apple is dedicated to the empowerment of man—to making personal computing accessible to each and every individual so as to help change the way we think, work, learn, and communicate.”