A Study Says Your Company’s ’Purpose’ Can Increase Returns By 400 Percent

This founding from some year ago is more and more important today. ”The study, which forms the backbone of GROW: How Ideals Power Growth and Profit at the World’s Greatest Companies (Crown Business; December 27, 2011), establishes a cause and effect relationship between a brand’s ability to serve a higher purpose and its financial performance. Notably, investment in these companies – the Stengel 50 – over the past decade would have been 400% more profitable Lue lisää…